Aug 9, 2022

A DEEP DIVE INTO FERRUM’S MISSION. OUR “WHY” AS A BUSINESS.

This mission statement of any business, or organization, defines their “why”. The more established the business, the more defined the mission, the vision, and the core values.

To be honest, that is something that we knew little about when we opened over ten years ago. My business partner, Cheri, and I knew that we loved fitness and we wanted to share our love for that with other people. However, neither of us had ever owned a business before. To say that we learned everything the hard way, would be an understatement. It wasn’t until almost eight years in business that we realized that something needed to change.

At that time, we were running a relatively successful CrossFit gym, yet we felt like something was majorly missing. Something just wasn’t quite what we wanted it to be. Our vision that we had when we opened in 2012 wasn’t coming into fruition. As we started to do more research as to what we could do to better serve our members, we decided in early 2020 to reach out for some help.

You see, we can all do things alone for a certain period of time. That will only get you so far. At some point, reaching out for help is the wise decision that helps to elevate you to the next level. This is true in all endeavors, not just business.

We quickly learned that although we were passionate about what we wanted, it was hard to articulate that into something tangible that someone else could pick up, read, and know exactly what we stood for. It took us a while to put our vision, our passion, our description, our “why”, into words. Once we did, we felt like we truly gave birth to FeRRUM Athletic Company. We finally defined US.

“Our mission is to build better humans through education of health and movement. We are here to create a safe, and inclusive, environment in which the coach is inspired, the client is provided value, and the community, as a whole, is enriched.” – FeRRUM Athletic Company Mission Statement

Our mission, as a staff, is possible by applying our core values and living our four pillars: Integrity, dedication, professionalism, and authenticity. If, at the end of the day, our mission is to build better humans, that has to apply to all areas of life. From your physical and mental health, to how you speak about yourself and to others, to how you perceive life by promoting a growth mindset.

Regaining your ability to live the active lifestyle you have always wanted, encouraged us to build FeRRUM into a place that can be considered the healthcare clinic of the future. We are different.